“ICE 2012 was very fruitful for Triple Crown Company”
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Zoran Puhač, Assistant Marketing Director and PR Manager, Triple Crown Company.
How do you evaluate Triple Crown’s participation in ICE?
ICE 2012 was very fruitful for Triple Crown Company. We participated at ICE for a third time and it is obvious now that we successfully build recognizable and respectable identity of our company and products. As Triple Crown roulette got GLI license last year, it was really good base to make excellent contacts and we did it during ICE 2012.
How did operators respond to your Triple Crown electronic roulette?
The fact is that the market is overloaded with very same products and operators continuously look around for new ideas/products to attract new players. Triple Crown electronic roulette with three active wheels is just a such a kind of thing. It is especially interesting for younger players, preferring new technologies, new design, new approach to the whole game, faster challenge and reasonable awards. It is not so easy to make some space on the world’s market today, but having product as Triple Crown roulette is, helps to reach even the hardest requests, not only by innovative and attractive design, but with brand new additional games comparing with classical roulette.
What was the business climate that you could perceive in Earls Court halls?
ICE 2012 was great, with lot of producers around the World and the competition was real challenge. Generally speaking, it looks that actual crisis persuaded both producers and operators to play more carefully, trying to hit players needs and expectations as closer as it is possible and they try to do it more precisely then they did it in the past time.
What was the feedback that you received from the operators that visited your stand?
All visitors, operators, producers and common attenders expressed very good impressions about Triple Crown roulettes. Of course, main attention was focused on Triple Crown roulette with three active wheels, but we also have excellent reactions on the smallest single person carbon plated roulette called Minimum.
What are the next shows that you will attend to as exhibitors?
In this very moment, Triple Crown Company is keeping its position in SE Europe and it is logical that our next show is going to be in Belgrade, Serbia. In the same time, we are preparing our business timeline to realize contacts we made at ICE 2012.
What do you expect for the next ICE in ExCel?
Excel is excellent modern space with lot of opportunities to express our capabilities in the best way. The Triple Crown roulette with three active wheels will be displayed again. Beside already seen spectrum of our electronic roulettes, we prepare some brand new products for next ICE (as we do each year) and we expect to find new clients too.