“Betsson is clearly focused on the Nordics, with a majority of its business there”


Magnus Silfverberg, President & CEO of Betsson


“Betsson is clearly focused on the Nordics, with a majority of its business there”

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Magnus Silfverberg, President & CEO of Betsson.
 | 14/05/2012


(Sweden, Exclusive Yogonet.com).- Magnus Silfverberg, President & CEO of Betsson, talked about the products that the firm offer to the iGaming industry and the jurisdictions in which it has more potential. He also commented about the current situation of the legislation in the different countries belonging to the European Union.


What products does Betsson offer to the iGaming industry?
Betsson offers most internet based games, such as Sportsbook, Casino, Poker, Bingo, Scratch and Games

Are you a b2c o b2b player?
Betsson is both a B2C and a B2B player. We have 4 B2C brands and we operate 13 B2B brands on behalf of our partners.

What jurisdictions have more potential for your business?
Betsson is clearly focused on the Nordics, with a majority of its business there. We also see continued growth potential there. Outside the Nordics, we are established in a number of northern European markets as well as Italy and China.

Is the EU’s legislation a role model in the iGaming arena? What are its failings?
I think EU legislation could have been a role model, if the European Comission would be strong enough to uphold the principles of mutual recognition. However, the individual member states seem to be stronger and we are witnessing a state-by-state re-regulation of the iGaming market, which of course is more cumbersome for operators like us. A unified EU legal framework or mutual recognition would have been better.

And what about Sweden?
I believe Sweden will re-regulate too. It will be a license system like that in Denmark, which is relatively favourable for the operators. However, it will still take a couple of years before it happens.

What do the adquisitions of Betsafe and NordicBet bring to the company?
They both contribute to Betssons already strong Nordic presence, and make us even stronger there. Betsafe and Nordicbet are strong and growing brands, which fit well into Betsson’s multibrand strategy.

What are the company plans for the coming months?
We are launching a new site in Italy very soon and we are launching more mobile apps, predominantly on Betsafe.com and Betsafe.dk very soon.


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