WMS acquired Phantom EFX
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Financial terms of the transaction were not disclosed.
Orrin J. Edidin, President of WMS, commented, “For more than a year, WMS has collaborated with Phantom EFX to successfully create, develop and launch entertainment slot games for digital, mobile and retail platforms. Over this time we have established a close relationship with the entire Phantom EFX team and recognize the value of their entrepreneurial passion, unique culture and creative abilities that have positioned WMS as a leading publisher of casino games for the retail channel and broadened our capabilities to offer an impressive range of social and mobile executions.”
“The experience and talent of the Phantom EFX team enables them to quickly and efficiently design and develop high-quality slot games for online and casual applications. We are excited to welcome the Phantom EFX team members to the WMS family as together we will focus on creating the industry’s most creative and comprehensive suite of interactive products and capabilities,” Edidin added.
Aaron Schurman, CEO of Phantom EFX, said: “With similar creative philosophies and innovative cultures, it is exciting to imagine the broad opportunities that WMS and Phantom will address with unique content and solutions. The combination of our entrepreneurial creativity and WMS’ culture of innovation establishes a framework for tremendous potential and success going forward. Since our first foray into the casual entertainment gaming world in 2000, we’ve learned to expertly create interactive slot game experiences that truly engage online and casual players. The valuable partnership developed through our work with WMS over the past year has been extremely fruitful, providing us with a strong bond that will only strengthen as we become a single team.”
Edidin added, “Global gaming markets are rapidly moving toward content convergence and multi-channel distribution as consumers demand ready access to their favorite content across multiple platforms. With our success and experience in online and interactive gaming – through our award-winning UK-based JackpotParty.com online casino and its broad scale application with customers as was demonstrated through our recent agreement with Groupe Partouche for a WMS-hosted Belgium online casino; our capabilities and experience for integrating and distributing online gaming content through the Jadestone team; the unique and player-appealing gaming features and capabilities provided through our Player’s Life Web Services; our popular Lucky Cruise social casino found on Facebook; and our classic slot content for mobile and other casual play users – WMS has established a successful online presence and a proven record for responsible gaming and compliance in regulated markets.”
“Our more-than-60-year legacy of creating great games, which we’ve now proven on multiple online, social, casual and mobile platforms, positions WMS as a premier partner for casinos and gaming companies seeking a proven and integrated strategic approach. By creating a full complement of interactive solutions, whether for online wagering, social, mobile or casual gaming, we are focused on supporting our customers as they engage their player base beyond the four walls of the casino. Customers can count on WMS to evolve with them and help them move forward with confidence to stay connected to their players, wherever and however players find it most convenient to seek out gaming entertainment today and in the future,” Edidin concluded.