ICE closed a positive 2011 edition with more than 20,000 visitors
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"It's clear that the international market responded extremely favourably to our investment in the ICE brand," ICE Show Director, Kate Chambers said.
"It's clear that the international market responded extremely favourably: the ICE Conferences introduced new visitors to the brand, the ICE Show Daily was a success and the overall tempo on the show floor and in the conferences reflected a measured degree of optimism for the year ahead," ICE Show Director, Kate Chambers said.
"We've had tremendous support from our stakeholders and partners, notably the European Casino Association, the National Casino Industry Forum and the Association of British Bookmakers, all of whom have helped ensure that ICE remains totally relevant to the needs of the markets it serves. We've also enjoyed fantastic support from the world's media, an amazing 65 of whom had a presence on the show floor.”
”The strategic plan is already in place to build on the successes of 2011, address those areas that we can improve upon and take ICE Totally Gaming to another new level in 2012," she concluded.