nternational Game Technology announced today that its PlayShot sports betting platform now powers online and mobile sports betting in New Jersey via FanDuel Group's consumer-facing wager website.
IGT enables players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Interactive and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, the firm prides of offering gaming solutions that anticipate the demands of consumers wherever they decide to play, and a well-established local presence and relationships.
FanDuel is leveraging PlayShot's built-in content management system to deliver a bespoke mobile and desktop user experience. The system integration enables FanDuel to create betting promotions and dynamic content for retail, mobile and online all from a single source.
"Leveraging IGT's PlayShot platform to power FanDuel's online and mobile sports wagering in New Jersey was the natural extension of our technology partnership with IGT," said Niall Connell, General Manager & SVP Sportsbook, FanDuel Group. "We are confident that IGT's proven technology and quick delivery will enable FanDuel to continue offering unparalleled sports betting entertainment to our players with an intuitive and reliable user experience."
"IGT's online and mobile PlayShot platform deployment with FanDuel Group in New Jersey reinforces the omni-channel sports betting expertise of our PlayDigital organization, and continues the Company's momentum in seizing and maximizing U.S. sports betting market opportunities," said Enrico Drago, IGT Senior Vice President PlayDigital. "The integration of IGT's PlayShot platform into FanDuel's online and mobile sports betting site creates extraordinary user experiences for sports fans in New Jersey and builds on the momentum that we created with FanDuel at Meadowlands Racetrack."
IGT integrated PlayShot into GAN's player account management system utilized by FanDuel to complete the solution, and deployed a responsive HTML site for desktop and mobile designed by FanDuel. PlayShot's end-to-end sports betting management tools and its modular HTML 5 framework enable operators to develop promotions, bet structures and offers that are unique to each channel, while delivering unique user experiences that meet individual operator requirements.