“This year’s G2E was an excellent presentation of who we are,” says Sim Bielak, SUZOHAPP Chief Marketing Officer. “Simplify your sourcing was the message we wanted to get across, and we carefully brought together at the show our cash management strategy, comprehensive components portfolio and solution-building identity, proving we’re a viable partner in the sports betting space.”
SUZOHAPP’s booth featured three themes for its visitors: sports betting components and partnerships, OEM casino components, and the cash handling components and solutions for the cashier cage and back office.
SUZOHAPP is a global company providing a comprehensive offering of components for casino and sports betting OEMs. This includes but is not limited to LCD monitors featuring top quality brands such as Elo Touch Solutions, Wells Gardner, Ceronix, and SUZOHAPP’s very own VisionPro, in addition to touchscreens, bill validators, printers, coin mechanisms, LCD button decks, push buttons, barcode scanners, locks, toppers, USB chargers, power supply, and more.
“Many long time-customers from around the world, as well as new companies who visited our booth, were astonished at discovering that we offered so many components,” says Mike Sigona, SUZOHAPP Global Gaming Product Manager and Business Development Manager, Europe. “Within one meeting they saw how we could simplify their sourcing by providing product and technology updates on such a wide range of products, as well as answering detailed questions.
Additionally, SUZOHAPP further demonstrated its bandwidth as the ideal supplier of complete cash handling solutions for the players, the casino cages, as well as for back-office counting/sorting requirements. The SUZOHAPP CashComplete brand coupled with the CashComplete Connect software showcases SUZOHAPP’s advanced cash automation technology.
“The engineering innovation we showcased in the private room was an absolute hit,” says Nathan Paredes, SUZOHAPP Sr. Director, Solution Sales, Americas. “We had the largest players in EGM space coming back several times to show their colleagues the technology. Given our core market and cash management strategy, along with the positive feedback we received this year tells us two things: we can’t overlook how intertwined gaming, retail, and hospitality industries are, and that there is value in being able to continue to utilize G2E as a platform for engaging with other like-minded technology partners.”
Solution products on display of key interest were the SCAN COIN ICX Active-9 Coin Sorter, the CashComplete SDS-35 Smart Deposit Solution and the CashComplete RCS100, RCS-600 & RCS-700 Recycling Cash Systems.
Furthermore, at G2E SUZOHAPP announced its new partnerships with Everi Payment Inc. and Digitote. The partnership with Everi should accelerate and advance cash management and automation within the gaming industry while partnering with Digitote helps SUZOHAPP develop customized sports wagering software applications that will provide a scalable, flexible hardware and software offering to the quickly emerging U.S. sports betting industry and the larger international customer base.
“Globally, gaming accounts for a significant share of SUZOHAPP’s turnover,” says Goran Sovilj, SUZOHAPP Executive Vice President Gaming & Amusement, Europe. “I believe G2E is important because all key OEM customers attend, including all decision makers, and is, along with the ICE in London, the most important gaming show.”