arousel Group, an igaming start-up operating in the regulated online gambling sector, is in the final stages of preparing to launch two new betting brands, SportsBetting.com and RaceBook.com.
SportsBetting.com is being positioned by the company as "the ultimate destination to bet on global sports, while RaceBook.com is a dedicated platform for racing enthusiasts."
Both brands will be targeting players in Europe and Latin America via a Malta Gaming Authority licence, but the operator is also looking to acquire UK, Swedish and US licences as part of its ambitious growth plans into regulated markets around the world.
Powered by proprietary sports betting and casino platform acquired by Carousel Group in 2018, the firm has confirmed the two sites will be "further strengthened by a strong focus on user experience based on a customer-first, mobile-first approach."
The company is recruiting affiliates from around the world to promote its brands through its recently launched Carousel Group Affiliates programme, which will be on display at the London Affiliate Conference next month.
Daniel Graetzer, founder and CEO at Carousel Group, said: “2018 was a huge year for us as we prepared the business for launch. We closed a second capital raise, acquired two strong domain names and ended the year with the acquisition of our technology platform, but now the real fun starts.
“We’ve assembled a team of highly experienced and competent leaders in our Madrid headquarters and combined with our recent acquisitions we are aiming to deliver a superior customer-driven experience to markets all over the world.”