he ad:s service provides bookmakers with a range of marketing solutions, including sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks, ad products and affiliate marketing.
ad:s is led by Rainer Geier, who has worked in the betting and media industries for the last 18 years and established a team of ad tech experts.
The launch is part of Sportradar’s global Sports Media Strategy, led by Felix Geyr, whose career spans more than 20 years in the technology and mobile industries.
“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers,” Geyr said.
“ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment.”