International edition
August 25, 2019

Surpassing the company's expectations

BetStone reports successful launch of 'Secret Santa' in Mexico

BetStone reports successful launch of 'Secret Santa' in Mexico
Secret Santa was the most recent installation in the sequence of game-changing content BetStone delivered in 2018.
Mexico | 01/17/2019

The company announced that the simultaneous launch of its Christmas-themed game on more than 3,000 gaming terminals in 50 venues across Mexico was 'a stunning success.'

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ith BetStone's server-based solution, operators can easily refresh content across all their venues, execute simultaneous promotions in multiple venues, and perform all aspects of back office management and reporting remotely.

Jaime Leon, General Director of BetStone Mexico comments "We are thrilled by the content management capacity that the BetStone platform gives us, allowing us to seamlessly add games, or make any configuration changes our operators require. Our customers in Mexico are truly amazed by the possibilities our platform offers them."

'Secret Santa' has surpassed all of the company's expectations since its launch. BetStone attributes this to its "irresistible Christmas theme, the thrilling gameplay experience," and to the promotion they ran in partnership with some of their key customers in December. This promotion, which had both in-venue and online components, was the first of its kind for BetStone. Along with proving highly effective in driving Secret Santa’s performance, it saw the company forging closer partnerships with customers, and opening engagement with players on social media.

Secret Santa was just the most recent installation in the sequence of game-changing content BetStone delivered in 2018. The company's 43” Horizon cabinet and its first two 43” games, Mermaid Pays and Jade Orient, are currently performing well above floor average in Mexico, their main market.

Making their debut in Jade Orient, thePower Rush feature and patented Replay mechanism add a whole new dimension to the gaming experience.

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