nspired Entertainment announced on Thursday that it has signed a multi-year contract with the British Columbia Lottery Corporation (BCLC) to provide its award-winning scheduled and on-demand Virtual Sports as well as its best-in-class Interactive casino content. Inspired content will be enabled for players in British Columbia and Manitoba in the first half of 2019.
"Our North American strategy is a key priority for Inspired and this partnership with BCLC is indicative of the progress we are making on this strategy," said Brooks Pierce, President and Chief Operating Officer of Inspired.
Claire Osborne, Vice President of Interactive for Inspired, added, "BCLC delivers a seamless customer experience across channels and touchpoints and we're delighted to be working with them to introduce our award-winning, differentiated content to the Canadian market."
BCLC conducts and manages gambling in British Columbia, including casino, lottery, bingo and sports betting, through multiple channels of distribution. PlayNow.com is BCLC's secure, regulated online and mobile channel, with a growing selection of lottery games, sports betting, slots, table games and bingo entertainment. BCLC also provides online gaming services and web-based and mobile platforms to the Province of Manitoba through an operating contract with Manitoba Liquor and Lotteries.