International edition
August 25, 2019

Interview with Marcel Heutmekers, IGT Senior Vice President Gaming, LatAm

"IGT is focusing on providing customers with more market-attuned content"

Marcel Heutmekers, SVP Gaming, LatAm: "We have the flexibility to design market-specific game bundles with anywhere from four to twelve IGT titles."
Colombia | 04/01/2019

This year at FADJA, IGT will highlight its latest MLP offering, Fortune Link, and its tournament offering, IncrediBell!. Heutmekers shows high expectations for IGT's multi-game solution, USwitch, with new game packs specifically designed for players throughout Latin America. He says Colombia remains an important market for the company, where they receive positive feedback on the CrystalDual 27 gaming machine and the widely-placed CrystalCurve.

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hat innovations for LatAm markets can we expect from IGT at FADJA 2019?

At this year’s FADJA, IGT will present several new innovations for our Latin America customers such as an expanded Multi-Level Progressive (MLP) library, market-attuned content for our multi-game solutions, and a range of proven core titles. I am looking forward to showing our customers how IGT’s latest MLP offering, Fortune Link, and our exciting tournament offering, IncrediBell! can differentiate and modernize their casino floors.

Could you describe the main features and innovations offered by your products Fortune Link and IncrediBell!?

We are excited to present our latest MLP offering, Fortune Link with two initial base games at this year’s FADJA. The linked progressive game gives players the ability to select their preferred denomination and includes a “lock and re-spin” feature that can build player anticipation and excitement. IGT’s tournament solution, IncrediBell! is a truly thrilling product. The game gives players an anticipation-building tournament experience and it is also an extremely flexible solution for our customers. The technology enables operators to quickly switch EGMs from tournament mode to coin-in mode, thus eliminating machine downtime.

What are your key expectations for the show, regarding the volume of visits, new deals and launches, networking, partnerships?

We expect FADJA to be a productive show for IGT, as it serves as an excellent opportunity for us to connect with our Latin America customers, showcase new innovations, and demonstrate how we can support our customers’ continued growth. I am particularly excited about our multi-game solution, USwitch, with new game packs designed specifically for players throughout Latin America.

What are the areas you are looking to strengthen and obtain greater competitiveness for your operations in LatAm, and how are you planning to do that?

IGT remains committed to expanding and strengthening its MLP library with new linked MLP titles such as Hyper Hits and Fortune Link. We are also focusing on providing customers with more market-attuned content for our multi-game solutions. We have the flexibility to design market-specific game bundles with anywhere from four to twelve IGT titles. This uniquely positions us to help our customers continue to create a modern and innovative experience for their players.

Could you describe your current presence in Colombia and LatAm in general, and your prospects for those jurisdictions throughout this year?

Colombia remains an important market for IGT and we are proud to provide our customers throughout the region with our products and solutions. We continue to receive positive feedback on the CrystalDual 27 gaming machine and the widely-placed CrystalCurve gaming machine, which are performing phenomenally for our customers throughout the region. We plan to continue building on that success with a solid content roadmap of proven, market-attuned content.

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