International edition
August 21, 2019

Interview with Alexander Rodríguez Illera, General Manager, Alfastreet Colombia

"In Colombia, we found customers are looking for interconnection between products in the casino"

"Our company is in constant increase, and for Colombia, Alfastreet has become a reference brand for many decision makers, and having them in personal touch with the staff is always satisfactory for us as company," Alexander Rodríguez says.
Colombia | 05/08/2019

After his participation at the last edition of FADJA trade show, the executive highlights the feedback received by Lucky 8 and Multitouch roulettes. He describes the advantages of the company's Customer Service App, and assures that operators and players are always looking for new products or new designs, according to the trends reflected in large casinos.

H

ave you met your expectations at FADJA 2019? What were the highlights from your perspective?

Alfastreet experience at FADJA 2019 was a successful one, perhaps customers volume for the show has decreased this year versus previous editions, but our booth had the majority of visitors of all the show and we had the great opportunity to share real good moments with each of them and share their valuable opinion regarding the market and its individual perception. It’s always nice having all customers watching your products and new releases, and see how they are interested in our products and have feedback in site with them, which I think is the highlight for any exhibition.

What feedback did you receive on your Lucky 8 and Multitouch roulettes? What about your Customer Service App?

The Lucky 8 has received worldwide recognition for its beauty, elegant design and finishing quality, so for Colombia it is not the exception. Many customers are feeling attracted to this product and to the Multitouch as well, which is a different product in the same roulettes line. Alfastreet is always looking to discover new products and attractive games for all customers, and Multitouch is a great complement for live game, with the technology resources to find a perfect union with the automated roulettes in only one product. Our Customer App is a very interesting tool for our customers, who will find a reliable tool for their Alfastreet products, since it allows finding spare parts online, to ordering maintenance, or even ordering new products for their casinos, at the fastest response time possible, thanks again to the use of online new technologies.

Which new demands did you identify from operators and players, and how do you approach them?

Operators and players are always looking for new products or new designs, according to the trends everybody can find in big casinos, and we are in a constant work to satisfy the customers desires, with new products as the Multitouch or the new roulettes launched as the Felix series, with a different cabinet, exciting lightning and all shapes on a new fantastic design. Also, we found customers are looking for interconnection between products in the same casino, as we do on roulettes connected with our slot Felix, which has video connection with the wheel on real time, for making an extension of the roulette in the same hall, or even in separate places, as smoking rooms.

What did FADJA mean for you as a company this year in particular? What are the areas you feel you could strengthen and obtain greater competitiveness there?

FADJA is a good place to exhibit our products and having conversations with many customers, as approaching them to know more about their needs, and this year was not the exception. Our company is in constant increase, and for Colombia, Alfastreet has become a reference brand for many decision makers, and having them in personal touch with the staff is always satisfactory for us as company.

Could you give us some insights on your strategies, partnerships and projects for the short term? What’s Alfastreet’s upcoming agenda, including other markets?

Since late 2018, Alfastreet Colombia has been working on a strong commercial strategy, based for one side on the technical support, with innovations such as our Customer App, and a dedicated line service 7/24, but also in a one to one policy contact with customers, in a dedicated way and more personal relationship with every operator in Colombia, where it is not only to show and sell our products but to have the customers heard, attended, and it is always looking for a feedback to make strategies not only for our company but helping on market advisory to small and medium operators who need more company and counselling from another point of view, which surely will affect in a positive way to their casinos and increase the productivity, where everybody will win. That is our best goal, we don’t just sell products, we make a bigger and stronger brand day by day.

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