William Hill goes live in Sweden

William Hill announced Tuesday the launch of its licensed betting and gaming site for the Swedish market at www.WilliamHill.se. The announcement follows the acquisition of MRG Group, which includes the Mr Green and Redbet brands, earlier this year.

The acquisition of the high growth online gaming company significantly increased William Hill’s international digital revenues and provided an experienced team in entering new markets. On completing the acquisition, William Hill signaled its intention to launch a licensed Swedish site at WilliamHill.se and has been able to complete this swiftly by utilizing the existing Redbet.se site.

The new site offers a vast portfolio including slots & table games from industry leading suppliers. Players can also choose from live casino tables only available to William Hill players, including the exclusive Vegas Speed Roulette and network heavyweights such as Monopoly Live and Lightning Roulette.

Patrick Jonker, MD William Hill International commented: "This is an important milestone in William Hill’s International journey. Through fantastic teamwork between our teams in Malta, UK and Sweden we have released William Hill’s first new locally licensed offering since 2011. We are proud to offer our players a fantastic player experience with one of the strongest and most diverse Casino and Live Casino products in the market. Following this initial launch, we look forward to continue improving the product through additional features and functionalities over the coming months."