ynn Resorts, who opened a USD 2.6 billion casino near Boston on Sunday, expects to pack the resort with 15,000 to 20,000 people a day, many from outside the US. The Encore Boston Harbor, perched along the Mystic River in Everett, Massachusetts, will attract customers from Latin America and as far away as Asia, Chief Executive Officer Matt Maddox said last Friday.
“It’ll really be one of the first large-scale integrated resorts in a major metropolitan area in the United States,” he said on Bloomberg Television. “We’re already seeing quite a large demand from our international customers.”
The project will test whether Bostonians are ready for Vegas-style glitz so close to the city. It features 15 restaurants and bars, and the casino got permission to serve drinks until 4 a.m. — two hours later than normal in the state.
Earlier this year, Wynn held talks with MGM Resorts International about selling Encore Boston Harbor. The two companies quickly ended the discussions, clearing the way for Wynn to open the resort. “Encore Boston Harbor is not for sale,” Maddox reiterated on Friday. “Those talks were ceased before they really even started.”
Wynn Resorts is hoping the casino can be a model for the company's future expansion. Maddox said the company is looking to continue expanding beyond the traditional gambling centers of Las Vegas and Macau, The Associated Press reported.
He envisions opening resorts similar to Encore Boston Harbor in New York, Chicago and other major U.S. cities. Maddox said the company's next slate of projects includes expansions and overhauls to its flagship properties in Las Vegas and Macau. The company is also looking to build a casino in Japan.
“We’ve been working on this for eight years. And we typically like to play a little more low-profile. What I love about our strategy in Japan is we are known as the high-quality operator. What we deliver is excellence,” he said in an interview with CNBC.
Asked about a local partnership, he said the company is working with a consortium in various cities. “We are looking at multiple cities. So, we’re not just saying we’re going only after one city. It’s the same thing that happened in Massachusetts. No one targeted the Boston area because they thought it wouldn’t happen. We did. And we won it,” he concluded.