he marketing campaign for ICE Africa 2019, the two-day exhibition and conference developed by Clarion Gaming to meet the specific needs of the pan-African industry, has been launched with registration going live at its website.
Following what was internationally recognized as being a highly promising launch, Clarion is seeking to build on the success of ICE Africa 2018, which attracted representatives from 89 countries including the majority of African nations where gaming is regulated.
Looking ahead to the second edition of ICE Africa, Event Director, Greg Saint, said: “Last year’s launch exceeded everyone’s expectations and I am delighted that we have established solid foundations on which to build and develop further the ICE Africa brand. The secret of establishing a successful event is to work with the entire stakeholder community in order to create something that the industry needs and will therefore support."
"These are very exciting and dynamic times for the development of the industry in Africa as well as for the ICE brand, which has demonstrated its international appeal and its exportability. As the only Pan-African event, ICE Africa has an important role to play in helping to drive sustainable business growth set against a backdrop of progressive and socially responsible regulation. The team at Clarion Gaming has been working in partnership with the market to create some exciting new initiatives for 2019 which we look forward to showcasing in October at the Sandton Convention Centre, South Africa," Saint added.
The free conference and exhibition provide an opportunity for operators, regulators and suppliers to meet, network, share best practice and see the latest gaming products from the industry’s leading innovators. Described by industry observers as ‘A showcase event that Africa can be proud of’, attendees will benefit from a program of engaging content including topics like Thought Leadership, Training, Regulation, Online vs Retail, Integrated Resorts, Branding, Marketing, Sports and eSports.