“This upgrade is a big step forward in terms of personalization and brand differentiation for our partners, and it is easily understandable why this is so. The major platform providers deliver a streamlined and bland user experience to all of their partners. This should not be the case since the design and interface and thus the holistic UX itself should not be predefined but must be an asset that all operators need to make their own,” stated BtoBet’s CEO Alessandro Fried.
Fried further explained that after analyzing the current state of the industry, BtoBet has unlocked the possibility for each bookmaker to create its own distinct player experience, by disconnecting the platform itself from the whole UX process, be it the design or the interface.
“Nowadays the reality is that the player is being provided with the core platform UX features and not the unique elements that should distinguish one brand from another. It is with this in mind that we have decided to make a clear and defined approach, where you have the role of the operator that is fundamental to deliver its own interface, and the way they want their brand to communicate with their players, whilst on the other hand there is BtoBet as the platform provider whose role is to provide the core technology required by licensees to manage their business,” Fried added.
BtoBet will be flying to Amsterdam for the highly anticipated iGB Live! event (16-19 July). Operators are able to schedule a meeting by sending an email and meet with the company’s team of experts that will be present at the BtoBet B2B VIP Lounge.
Those iGaming companies who want a deeper insight on how to personalize their brands in the saturated European market can also download BtoBet’s latest Industry Report: “The Personal Touch for the European Player”.