ould you give us a final assessment of TV BET’s experience at PGS?
TV BET is pleased to take part in such a сomprehensive and impressive event as the Peru Gaming Show. For the first time, we presented our games to the representatives of casinos and bookmakers of Peru, which allowed us to gain invaluable experience and a deep understanding of the market.
Why have you decided to attend PGS?
The goal we pursued at PGS was to introduce market players to a product that is totally new for Peru – live games. We were able to attract dozens of partners from all over Latin America, with whom we are currently negotiating on cooperation.
What contrasts could you find between the European and the American markets and regulations?
Peru’s market is different from Europe’s one, that’s why we plan to apply a different approach when working with partners. We also develop additional services that will allow our partners in Peru to increase the player base in short terms and conquer top positions in the market.
How could each of your product verticals make the difference in the Peruvian market, or LatAm in general?
Our games appear to be a novelty for the Peru market, they can change the market shortly, and PGS visitors have clearly understood this. We received hundreds of testimonials and caused great interest. We are certain that the above mentioned will allow us to quickly enter the market. We can be a great start for the bookmakers of Peru in their way to rapid growth. Those partners who will be the first to integrate our games into their platforms will get a great competitive advantage.
Could you give us some insights on your strategies, partnerships and projects for the short term? What’s TV BET’s upcoming agenda?
According to our experience, in order for the base of active players to grow, the company must offer new games, their variations, and also actively interact with players through marketing. By the end of 2019, we plan to be represented at key platforms throughout Peru and Latin America. In each country we choose several partners with whom we plan to develop our business in future. In the next 6 months, we plan to introduce 9 more live games to the market. This will make us the largest provider in the world. Especially for Latin America, we began developing new games that will be most adapted to the needs of the players, as well as localized in Spanish. We would also like to note that TV BET always supports its partners and helps them develop their business. The representative of TV BET made a presentation on “Digital marketing tools in game promotion”, in which we shared our experience and most relevant analytics that will help market players promote their games easier and more efficiently.