BtoBet partners with gamification specialist incentive games

Under the agreement, Paid-to-Play virtual sports games will be made available to BtoBet’s partners, with a particular focus on those in Europe, Africa and Latin America. This includes popular titles such as Virtual-League: Penalties, and Virtual-League: Racing.

Incentive Games has built a solid reputation for developing games specifically for markets where
cellular data costs are still a significant barrier for a lot of players. Games have also been optimised
for Opera Mini Extreme.

In terms of appeal, they have been developed to strike a chord with players that are not usually drawn
to regular casino games. As such, they help operators drive additional revenues especially in regions
where there is limited live sport.

Sabrina Soldà, Chief Marketing Officer at BtoBet, said: “Incentive Games’ F2P and P2P games allow our partners to engage with a much broader audience than ever before by providing their players with a format of game that appeals to them and works on the devices they use. Nowadays F2P and P2P games are a key tool for all operators as they seek cost-effective and entertaining ways of driving
their acquisition, retention and engagement metrics.”

John Gordon, CEO of Incentive Games, said: “We are delighted to have partnered with BtoBet, a leading sportsbook and gaming platform provider with a broad global footprint, especially in our core
markets of Europe, Latin America, and Africa.

“Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s partners. We look forward to a long and successful
relationship.”