Louisiana expansion

Caesars debuts new sportsbooks and WSOP poker room in Harrah’s New Orleans and Horseshoe Bossier City

Ribbon-cutting ceremony at the new Harrah's New Orleans sportsbook, in Louisiana.
2022-09-05
Reading time 3:12 min

Caesars Entertainment has now opened new sportsbooks at two Louisiana-based casinos. Harrah's New Orleans and Horseshoe Bossier City Hotel & Casino expanded last week by debuting state-of-the-art Caesars Sportsbook locations at their resorts. In addition, Harrah's debuted the largest poker room in Louisiana with the grand opening of the new World Series of Poker Room.

"This was a special week for Caesars and our longstanding commitment to Louisiana," said Dan Real, Regional President, Caesars Entertainment. "The opening of our world-class Caesars Sportsbook locations and the new World Series of Poker Room add to the legacy that Harrah's New Orleans and Horseshoe Bossier City have built in the Gulf Coast region. We're ready to welcome sports fans into our sportsbooks, and we're proud to open the largest poker room in Louisiana, true to the WSOP brand and what it represents."

To commemorate these openings, Caesars held two ceremonial events inside Harrah's and Horseshoe, each featuring a ribbon-cutting and ceremonial first bet on Friday.

In New Orleans, Archie and Cooper Manning joined Pro Football Hall of Famer and former New Orleans Saint Rickey Jackson, local dignitaries, and Saints Superfan Leroy Mitchell Jr., better known as "Whistle Monsta," to open the new sportsbook and poker room. Jackson placed the ceremonial first bet with his $1,000 wager on the Saints to win the Super Bowl at 40/1 odds and any possible winnings benefitting the United Negro College Fund (UNCF).



Ribbon-cutting ceremony in Horseshoe Bossier City

Meanwhile, in Bossier City, Caesars Sportsbook opened in grand fashion with Mayor Tommy Chandler cutting the ribbon ahead of a massive ceremonial first bet of $200,000, placed by "a VIP and well-known guest."



New sportsbook at Harrah's New Orleans 

Harrah's New Orleans now features a 5,700-square-foot sportsbook with four betting windows, 12 self-service betting kiosks, a 147-foot video screen, and a state-of-the-art, high-powered audio system adjacent to the 5,000-square-foot World Series of Poker Room featuring 20 poker tables. "The openings mark another phase in the ongoing $325 million transformation of Harrah's New Orleans into Caesars New Orleans, which is expected to be completed by 2024," the company stated.



New World Series of Poker Room at Harrah's New Orleans

As for Horseshoe Bossier City's new Caesars Sportsbook, it features a more than 6,900-square-foot space with three betting windows, 15 self-service betting kiosks, more than 94 TVs with a state-of-the-art, high-powered audio system, a VIP viewing section, and a massive bar.



New sportsbook at Horseshoe Bossier City

"These incredible openings are a testament to Louisiana residents, our Team Members, and the guests who visit these historic resorts," said Eric Hession, President of Caesars Digital. "We truly feel like we're part of the home team in Louisiana, and we take pride in serving the great customers and sports fans in the state. From our Caesars Sportsbook app to our retail sportsbooks and now our elevated World Series of Poker Room, we embrace the opportunity to provide guests with even more unforgettable experiences."


NNew sportsbook at Horseshoe Bossier City

In addition to in-person wagering at these properties, sports betting is also offered through the Caesars Sportsbook app. "Bettors can take advantage of additional ways to deposit funds, faster payouts, live scoreboards, and expanded in-play betting options, as well as same-game parlays, new cashout functionality, and more ways to wager with thousands of additional markets," officials stated.


New sportsbook at Harrah's New Orleans

Eligible sports fans in select Louisiana parishes can download the app on iOS or Android, register, and deposit funds. The brand is making available a new special sign-up offer for first-time users, called The Full Caesar, through which the user can sign up using promo code CZRFULL, deposit, and place a first bet of $10 or more, and receive an additional 1,000 Tier Credits and 1,000 Rewards Credits.

In a press release, the company stated that it "remains committed to investing hundreds of millions of dollars to provide unequaled sports and entertainment experiences throughout Louisiana."

The casino entertainment giant is also moving forward with the reopening of Isle of Capri Lake Charles, transforming it into Horseshoe Lake Charles. The casino will reopen with a new Caesars Sportsbook location in the coming months.

Caesars' commitment to Louisiana sports betting has seen the company ink partnerships with the New Orleans Saints, New Orleans Pelicans, LSU Athletics, and a 20-year, exclusive naming rights deal with the Saints for the Caesars Superdome, future home of Super Bowl LIX in 2025.

Caesars Sportsbook and World Series of Poker Room - Louisiana

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