888's Mr Green debuts in Germany through proprietary technology platform

Gaming giant 888 Holdings has announced the launch of its Mr Green online gambling brand in Germany after the group secured a license in the country earlier this year. German players will now have access to a range of iGaming services through Mr Green, with the website operating on the proprietary 888 technology platform. 

According to the company, Germany is one of its strategic growth markets. The group sees an opportunity to grow rapidly and "build a strong market position with its customer-focused, best-in-class products and brands." In early 2023 the group was granted its official gaming license in Germany and has moved quickly to launch its products on a locally regulated basis.

The launch of Mr Green in Germany represents the first time that the Mr Green brand is available on the 888 proprietary technology platform. "The launch delivers product and content leadership through the group’s in-house technology, combined with the strong existing brand awareness of Mr Green in Germany to create a unique, differentiated, and feature-rich product for players in the market," the company stated.

Amit Berkovich, VP Head of Poker and Managing Director ROW, commented: "Mr Green will be the group's spearhead brand in the German market, alongside our 888 brands. Its launch is a great example of what focus, collaboration, and dedication can deliver."

"We've been live since late March, thanks to the existing 888 platform in Germany and the powerful collaboration of all teams across the business who have enabled a totally new set-up in record time," he added. "We are excited to introduce thousands more players in the market to our enhanced offer and look forward to bringing other Mr Green markets onto our single technology platform in coming months."