Hard Rock and Seminole Gaming win Corporate Social Responsibility Award

Hard Rock International and Seminole Gaming have won the Corporate Social Responsibility Award from the National Council on Problem Gambling (NCPG). The award recognizes the PlayersEdge casino team member training program, which was introduced in December 2019.

The award was presented at the recent NCPG Digital Symposium and National Awards Ceremony. In 2014, Seminole Gaming also received the Corporate Social Responsibility Award from NCPG.

Because it uses a segmented education strategy, the groundbreaking PlayersEdge program is the first comprehensive gambling literacy and education program designed by a U.S.-based gaming operator.  It applies a segmented education strategy to meet the needs of all gamblers, from new and casual players to seasoned regulars and anyone at risk for problem gambling. Most responsible gambling programs focus extensively on problem gamblers only.

NCPG's Corporate Social Responsibility Award goes to the HardRock International and Seminole Gaming! (@HardRock) They won for their Player's Edge Casino Employee Training Initiative. pic.twitter.com/H0CUfEm9Ko

— NCPG (@NCPGambling) July 24, 2020

The segmented education strategy is integrated into team member training. It helps team members and players speak a new language of responsible gambling in the voice of real gamblers. Starting with game facts and casino etiquette, PlayersEdge also helps players understand their own behavior, identify risks of gambling, and develop positive play habits.  For those whose gambling has gone too far, PlayersEdge offers the assistance of voluntary self-exclusion and referrals to professional help and counseling services.

"We want to thank the National Council on Problem Gambling for this award and for recognizing the PlayersEdge program," said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.  "We also want to acknowledge the Florida Council for Compulsive Gambling, our Vice President of Global Social Responsibility, Paul Pellizzari, and Dr. Rory Reid of UCLA for their help in creating the PlayersEdge training."