Rush Street Interactive partners with IMG Arena to debut UFC Event Centre

Rush Street Interactive, one of the fastest-growing online casino and regulated online gaming companies in the United States, announced last week their partnership with IMG ARENA, a sports betting service and content hub, to debut the first-ever UFC Event Centre.

The UFC Event Centre and UFC’s official data feed has been available since Saturday, October 24 during UFC 254: KHABIB vs. GAETHJE on Rush Street’s North American sites: BetRivers.com and PlaySugarHouse.com and in Colombia on  RushBet.co. 

The UFC Event Centre is the gaming industry’s first sports betting product created specifically for a major sports brand, developed by IMG ARENA to capture the full UFC experience. It will deliver more features and ‘fastpath data’ points for UFC events than any betting product available previously, including:

• Official data delivery in less than two seconds
• Live betting data points
• Knockdowns; submissions; takedown attempts; takedowns landed
• Live statistics
• More than 50 positional and striking statistics
• Fighter / event details
• UFC event and bout schedules
• Live event information
• Fighter information and rankings
• Weight class / division information
• Mobile-first design
• 3D visualizations of live UFC action
• Live in-round betting for every UFC event globally

The UFC Event Centre is designed to immerse fans in unique and official content every second of every round. To view the UFC Event Centre in action, click here to watch the promotional film.

Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: "Rush Street Interactive is known for leading the industry in bringing new online casino and sportsbook services and content to the North American market. We are delighted to extend our partnership and launch the UFC Event Centre live in market with the team."

Richard Schwartz, Rush Street Interactive’s President, said: "Rush Street Interactive continues to focus on enhancing the betting experience of our customers. The UFC Event Centre is the next generation of fan engagement. The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers. We strongly believe this ground-breaking product will bring greater entertainment-value to our players’ betting experience."

Headquartered in London, IMG ARENA works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. In 2019, more than 175 million hours of IMG ARENA content was watched by 56 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, the PGA TOUR, European Tour, the FA Cup, and Serie A.