Tipico Sportsbook debuts new US campaign, re-ups $750 offer

Tipico, a global sportsbook operator, this week announced the re-launch of the company’s market-leading welcome bonus offer for first time users in New Jersey, starting on March 18 . Tipico Sportsbook customers can instantly receive a deposit match up to $750 at registration to bet on any sport, including March Madness, NBA games, Major League Baseball action and much more.

“After a successful initial rollout during the NFL playoffs and Super Bowl week, we are thrilled to re-launch our $750 welcome bonus offer to New Jersey customers,” said Adrian Vella, Managing Director, US Business, Tipico. “Back by popular demand, this may be the most attractive promotion available to consumers in the state. We are very excited to introduce more players to the Tipico mobile app during the most action-packed month on the sports calendar.”

In addition, Tipico has debuted the second iteration of the company’s U.S. marketing campaign, this time showcasing how seriously sports bettors take their craft, especially during March Madness. “For many players, the risk/reward calculation is the best part of sports betting, and sometimes the biggest risk they take is not placing a bet and missing out on the reward” said Keith Gormley, Head of U.S. Marketing, Tipico. “Our basketball season campaign, developed with agency Öpinionated, highlights the excitement and tension that builds in those moments just before a player hits the ‘place bet’ button – and showcases how that moment enhances the thrill of the game once they do.”

Beyond New Jersey, Tipico has exciting plans for expansion in the U.S., including partnership with Century Casinos, which will help the company brings its world-class sportsbook to the state of Colorado.