It became Detroit Lion's official sportsbook & gaming partner

WynnBET inks first sponsorship with an NFL team

WynnBET will also have a large presence outside of Ford Field on football gamedays, giving fans opportunities to win prizes during Lions Pride Plaza pre-game festivities.
2021-07-19
Reading time 1:13 min
WynnBET will be the presenting sponsor of a 'Free To Play' game on the Lions' mobile app, with prizes including trips to Wynn Las Vegas. The company now has the broadcast rights for preseason, regular-season pregame TV programming and in-game radio broadcast of the Lions' matches.

Wynn Resorts' mobile sports betting app, WynnBET, announced Thursday its first partnership with an NFL team through a multi-year sponsorship with the Detroit Lions.

The Lions will designate WynnBET as an official sportsbook and gaming partner of the team, and house the “WynnBET Sports Bar at Ford Field”, which is set to open this season, as part of the agreement. Fans visiting the space will have access to brand ambassadors, live betting lines, and food and drinks as part of the overall WynnBET onsite experience.

Through this partnership, WynnBET will gain access to digital and traditional media assets, and it will have visibility on the Lion’s mobile app, media accounts, preseason TV broadcast, regular-season pregame TV programming and in-game radio broadcasts.

The company will also be the presenting sponsor of a “Free To Play” game on the Lions’ mobile app. Prizes include trips to Wynn Las Vegas, Lions season-and-single tickets, Lions shop credit and free bets within the WynnBET app.

Aside from in-stadium signage and hospitality opportunities, the mobile sports betting app will be present outside of Ford Field on football gamedays, and fans will be able to participate to win prizes during Lions Pride Plaza pre-game festivities.

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