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SPORTS BETTING LAND BASED CASINOS ONLINE GAMING EVENTS LEGISLATION

Spain-based Infinileads free-to-play casino game library was acquired by the iGaming company

Raketech buys Spanish affiliate marketing brand, enters LatAm and European markets

"I am very happy that with the help of the Infinileads team, we can continue to scale the Free-to-play concept to several new markets,” said Raketech’s CEO, Oskar Mühlbach.

2021-07-20

Spain

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The EUR 4.5M acquisition includes key assets Slotjava.es and Slotjava.it. As a result, Rakatech’s revenues within these regions are expected to reach approximately 5% of the group’s total.

iGaming performance marketing company Raketech announced Monday the acquisition of Spanish based organic casino affiliate marketing company Infinileads, with key assets Slotjava.es and Slotjava.it.

This allows the company to take position in several emerging markets in Latin America such as Argentina, Mexico, Peru, and Infinileads’ current core markets like Spain, Italy and Portugal.

Infinileads offers a free-to-play casino game library, whose proprietary module is expected to bring synergies to Raketech’s Free-to-play portfolio in order to further accelerate gamification, as well as offering marketing solutions to game providers and game studios.

The agreed purchase price amounts to EUR 4.5 million on a cash and debt free basis, which will be payable in two installments between July 2021 and January 2022.

Raketech’s CEO, Oskar Mühlbach stated in a press release that, through the acquisition of Infinileads, “we significantly increase our geographical footprint, taking strong positions on the emerging Latin American market as well as Southern Europe”. He also added that “Infinileads scalable product portfolio aligns well with our scalable platform strategy, and they have proven that, with relatively low investments and short go-to-market time, it is possible to take significant positions in emerging markets”.