Bally Bet mobile sportsbook integrates with House Advantage's loyalty program

Loyalty and gaming operations technology provider House Advantage announced on Tuesday a joint integration between its HALo Loyalty platform and the Bally's Corporation sports betting platform, Bally Bet.

The first-time integration creates a unified process for enrolling and extending loyalty program benefits to Bally Bet mobile bettors. The HALo platform is currently installed in the Bally's Black Hawk casinos in Colorado, and Iowa, where Bally operates mobile-exclusive betting statewide.

The integration automates Bally Rewards and Bally Bet program enrollment, betting activity, rewards earning, and redemption for players using Bally Bet for mobile sports betting. House Advantage engineered and deployed a scalable system that synchronizes member accounts from mobile registration to Bally's land-based casinos, and vice versa, as well as providing real-time rewards for all sports betting activity on the Bally Bet platform.

Chief Executive Officer at House Advantage Jon Wolfe, said: "The combined business and technology competencies of the Bally's team made for surefooted integrations between our platforms, enabling us to develop a sophisticated solution to connecting the mobile and casino elements into one cohesive program. The HALo Loyalty platform was engineered to embrace integration, which allows our teams to work together and launch groundbreaking advancements that innovate the player experience."

Wolfe added: "When you have a forward-thinking company consistently making major moves, developing long-term solutions that will transform the industry requires a partner who is dedicated to shaping the future of experiences and operations. House Advantage and Bally's alignment of vision and history of successful deployments will allow us to continue ushering in the omnichannel future of gaming together."