Evolution launches first Michigan live casino studio with 9 operators

Evolution announced the launch of its new Michigan live casino studio, the company’s third studio serving the US iGaming market. 

The company’s new studio was launched on 22 July, following regulatory approval from the Michigan Gaming Control Board, and it became Evolution’s 11th live casino studio worldwide. 

According to a press release, the Michigan live casino studio provides “a state-of-the-art B2B live casino solution for multiple operators wishing to offer world-class live casino gaming to online players on desktop, tablet and smartphone”. These are the same functions available in the company’s existing New Jersey and Pennsylvania studios.

Evolution-powered live table games such as Infinite Blackjack, standard Blackjack, Baccarat, Roulette and Auto Roulette are now being live-streamed to operators’ players in Michigan. The 9 gaming operators that went live since the launch on Thursday are Barstool Sports, BetMGM, BetRivers, DraftKings, FanDuel, Golden Nugget, PokerStars, TwinsSpires and William Hill, with more set to follow suit.

Further live casino games and game shows will be added to the Evolution Michigan offering, as reported in the press release. 

Commercial Director North America at Evolution, Jeff Millar, spoke about the new Michigan live casino studio and described it as “another major landmark in Evolution’s US growth”. He assured that the company is “fully committed to the new Michigan market - we launched games from our NetEnt brand with all operators in Michigan at the market opening in January, and we have now become the first provider to launch live casino in Michigan”. 

In his own words, the studio “is one of the biggest and best equipped in the US iGaming market, with room to expand in line with our licensees’ needs. Operators have been greatly impressed with what’s on offer, so much so that we also have several requests to launch dedicated, exclusively branded tables for a number of them, scheduled for later this year”. 

Millar also acknowledged the company’s partnerships with operators in the state and expressed that Evolution will “continue to extend our content offering with further exciting launches over the coming months”. 

He described the goals of the company as a quest “to excite and entertain players with the best possible choice of world-class gaming and to help operators to maximize their opportunities”.