Bally's Interactive adds Sportradar sports betting services in US five-year deal

Sports betting and sports entertainment product provider Sportradar and Bally’s Interactive, an online division of Bally’s Corporation, have announced a five-year sports betting partnership.

As established under the terms of the deal, Sportradar will provide Bally’s Interactive with access to its complete pre-match betting services, live betting services and content solutions portfolio. 

This partnership with Bally’s Interactive represents one among several long-term deals that Sportradar has sealed this year for its core betting services and content portfolio solutions in the United States. 

Managing Director, US Betting, Sportadar Neale Deeley spoke about this new alliance in a press release and expressed that “Given their vision and commitment to innovation, we are confident that Bally’s Interactive will continue to expand and deliver an engaging, dynamic sports betting experience to their customers”. 

Bally’s Corporation Senior Vice President Strategy and Interactive, Adi Dhandhania also spoke on behalf of the company about its new partnership. 

“This partnership provides us with a comprehensive suite of betting data, which will allow us to enhance our product and content offerings. We look forward to continuing to execute on our online sports betting and interactive gaming expansion strategy”.  

Last month, Bally’s Interactive announced the beta launch of its mobile sportsbook, Bally Bet, in Iowa. This followed its first mobile sportsbook in Colorado in May. Bally’s Interactive intends to launch Bally Bet mobile sportsbook in additional markets in 2021.