Caesar launches all-new mobile sports betting app

Caesars Entertainment today unveiled Caesars Sportsbook, a new way to experience sports betting with a multi-million dollar comprehensive marketing campaign. 

"We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook.  The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards," said Tom Reeg, CEO of Caesars Entertainment.

The Caesars Sportsbook app operates on Liberty, the company's owned and integrated tech stack. The new mobile app is live in eight states – Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. And will soon be live, pending regulatory review, in Arizona, Maryland, and Louisiana, reports the company.

In Illinois, Nevada, and Washington, DC, markets where bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will now have access to the new Caesars Sportsbook by William Hill app. The Caesars Sportsbook by William Hill app offers an upgraded look and link to Caesars Rewards.

"Caesars Sportsbook puts the bettor at the center of everything," said Eric Hession, Co-President of Caesars Digital. "We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards."

Caesars Sportsbook offers flexible limits on the bets players want to make as well as exclusive profit boosts. In celebration of the launch, first-time Caesars Sportsbook app users will have the opportunity to place their first bet, up to $5,000, risk-free.

To bring the brand to life and educate customers on what it means to bet like a Caesar, Caesars Sportsbook is deploying a nationwide advertising campaign with actor-comedian JB Smoove embodying the legendary Caesar. As an avid sports fan, Smoove seamlessly aligns with the brand's vision. The series of spots also features Patton Oswalt as Carl, one of Caesars' biggest fans who's already playing on Caesars Sportsbook and earning Caesars Rewards.

"Sports bettors deserve a sports betting experience that treats them like royalty," said Chris Holdren, Co-President of Caesars Digital. "In our world, everyone's an emperor, and the Caesars Sportsbook app delivers an experience worthy of them. We invite people to play with us online, stay with us at our resorts and experience their favorite sports in new ways through our unparalleled partnerships."