SCCG and Data Sports Group to deliver sports content, analytics to US media

Las Vegas-based SCCG Management and Berlin-based Data Sports Group (DSG) have reached an agreement for a strategic consulting and business development in the US media markets.

The partnership was announced by Stephen Crystal, Founder of SCCG. “We are excited to be able to bring this powerful suite of content and analytics for traditional sports and esports to cable and television, mobile, web, and OTT media companies,” said Crystal.

By reaching this agreement with Sowbhagya Shetty, CEO of DSG, Crystal is confident that it will allow the ability to deploy “automated, AI-driven video with data and analytics”, which he describes as a “powerful capability”.

Commenting on the announcement, Sowbhagya said: “DSG’s sports content is a perfect match for publishers, sports websites and betting affiliates. Media publishers looking to use sports betting content to monetize their userbase benefit by integrating our historical and live data across the full spectrum of professional sports.”

Data Sports Group provides live sports data to media publishers and gaming segments with data feed services and front-end solutions. Its content suite in North America features sports data and statistics covering more than 40 sports and 5000+ competitions, including all US Sports.

This allows media publishers to enrich their commercial opportunities while readers get access to structured sports sections featuring data and insights.