EveryMatrix upgrades OddsMatrix data solution’s functionalities

B2B sports supplier EveryMatrix has enhanced the functionalities of its OddsMatrix Sports Betting Data Solution through a new round of software development that started earlier this year. The new product offers extended coverage and advanced back-office functionalities, allowing clients to fully control and define their own odds and payout levels.

OddsMatrix has been specially designed to help bookmakers and platform providers diversify their betting offerings. Operators can customize payouts, from sports to market level, automatically follow the payout of relevant competitors for the selected markets, or manually tweak the odds on selected outcomes with a fixed offset in the probability that follows the market’s moves.

Ebbe Groes, Group CEO of EveryMatrix, said: “We’ve been in sports betting for two decades now, starting with BetBrain.com in 2001, and constantly kept our offering relevant. Today, OddsMatrix is a reliable sport betting data provider for more than 50 B2C and B2B companies. The solution is also used by our Fully Managed Sportsbook clients, which means that the odds and settlement data are tested by tens of thousands of players daily. And this is why our feed clients enjoy consistent good margins and efficient operations.“