FeedConstruct partners with Ukrainian soccer referees body

Sports data provider FeedConstruct has secured an agreement with the Ukrainian Association of Football Referees Committee for a three-season partnership.

According to the terms of this alliance between the governing body and the BetConstruct subsidiary, FeedConstruct’s logo will be presented on all sets of referees kits and the Ukraine Premier League, the Cup of Ukraine, the First League of Ukraine and the Second League of Ukraine matches.

All matches will be broadcast across both domestic and international TV channels and online platforms, resulting in ’a high media effect’ and providing a boost to FeedConstruct’s brand visibility to the Ukrainian public as well as the business space. 

The agreement builds on a prior deal signed between FeedConstruct and the UAF, which granted FeedConstruct the exclusive rights to collect and distribute video streaming and Fast Betting Data from Ukrainian professional soccer matches.

In an official press release, Lucci Luciano, head of the UAF Referees Committee, spoke about this new partnership and said: “For the UAF Referees Committee, cooperation with FeedConstruct is an important strategic stage, as it becomes a guarantee of new opportunities and realisation of promising projects. I am convinced that this partnership will allow us to implement the planned programmes and to contribute to the comprehensive development of the Committee.”

George Arabatlian, head of FeedConstruct, added: "Apart from the wish to support the development of Ukrainian football, cooperation with the UAF Referees Committee is a valuable opportunity for FeedConstruct to be presented in front of thousands of football fans and sports institutions. And to further expand our relationship with the Committee, we have been given the right to attend masterclasses and workshops for referees."