BetPlay adds Pariplay's slot portfolio in Colombia

Aspire Global’s aggregator content provider Pariplay, has taken its proprietary games portfolio live with Colombian operator BetPlay. The agreement will see Pariplay expand its reach in the regulated market of Colombia and follows a string of deals with local companies. The platform is now licensed in more than 16 regulated markets.

Over 100 of Pariplay’s slots are now available to the operator’s customer base, including Dragons of The North, Rumble Rhino, Grand Loot, and Faith.

Andrew McLean, VP Sales at Pariplay, said: “We continue our expansion in Colombia where our content has resonated well with local players and the growth shows no signs of slowing down. BetPlay is a fantastic partner with a big local presence and we look forward to growing our market share together.”

Germán Segura, General Manager of Corredor Empresarial, added: “We are continually looking for new and exciting content to add to our online casino to ensure our customers have access to the best games that the market has to offer. Pariplay has built a substantial portfolio of titles that provide engagement and entertainment in equal measure which will make a great addition to our existing offering.”

As well as its own games, Pariplay aggregates thousands of others from some of the industry’s best-known studios on its Fusion platform, which is also equipped with a range of conversion, retention, and tool mechanics.