Chinese group's brand MaximBet joins Arizona's tribe for online sports betting

Online sports betting lifestyle brand MaximBet, part of the China-based ZK International Group, announced Thursday that it plans to partner up with the White Mountain Apache Tribe in the recently legalized Arizona betting market. 

This marks the 5th state where MaximBet, an affiliate of Maxim - men’s lifestyle brand - operates or plans to launch. 

In Arizona, the White Mountain Apache Tribe and MaximBet have jointly applied to the Arizona Department of Gaming to secure licensure. If the tribe’s license application is approved and granted, MaximBet will launch in Arizona to offer a sports betting experience that includes promotions and odds boosts. 

MaximBet is also launching in Colorado in September, followed by Iowa, Indiana and New Jersey, subject to regulatory approvals. 

In an official press release published by the company, CEO of MaximBet, Daniel Graetzer spoke about this partnership and said. “We are thrilled to partner with the White Mountain Apache Tribe to bring MaximBet and the renowned Maxim lifestyle experience to Arizona. With some of the best sporting teams in the country and a highly engaged sports community, we are confident Arizona will be drawn to our consumer-friendly app, world-class customer service, and the incredible live events we are planning for the State."

"The White Mountain Apache Tribe is excited to be partnered with Carousel Group, MaximBet, and their world-class leadership to launch an exciting and unique sports betting product for Arizonans. This partnership will unlock a very important new revenue stream and is critical to the economic future of the tribe and its 17,000 members," said Brent Kurth, General Manager of Hon-Dah Resort-Casino, which is owned and operated by the White Mountain Apache Tribe.

Jiancong Huang, Chairman and CEO of ZK International, stated, "we are extremely excited about this partnership of MaximBet in the state of Arizona, which comes on the heels of a growing capital market for online sports betting companies. We continue to support MaximBet with all their efforts, and today's partnership with the White Mountain Apache Tribe, is a testament of MaximBet's commitment in building shareholder value for all stakeholders."