Kindred’s Unibet signs Pittsburgh Steelers’ as 2nd NFL partner

Ahead of the upcoming NFL football season, Kindred Group's sportsbook brand Unibet announced Thursday a partnership with the Pittsburgh Steelers.

The partnership, which marks Unibet's second National Football League Partner, will include digital collaboration across social media channels, sweepstakes for fans to enter, and more.

To increase the engagement among the Steelers fanbase on gamedays, there will be an opportunity to engage with Steelers Legends at the new Unibet Tailgate zone outside the stadium. The Pittsburgh Steelers and Unibet will also work together to bring a Steelers-themed casino game to the consumers. The game will be available exclusively at the Unibet PA casino app later this year.

Manuel Stan, SVP of US Kindred Group, said: "We are excited to partner up with one of the most beloved professional sports franchises. With a great history and bright future ahead, the Steelers have incredibly passionate and engaged fans. This is an exciting step in Western Pennsylvania for us. With this partnership, we will continue to grow our share of voice in Pennsylvania, strengthen our connection to local fans and support future launches in neighboring States."

Ryan Huzjak, Vice President of Sales and Marketing of Steelers, commented: "We are excited to welcome Unibet to the Steelers family. This partnership will provide brand new opportunities for Steelers Nation, both on gamedays at Heinz Field and throughout the season. We are looking forward to bringing these enhancements to our fans."