BoyleSports become official UK & Ireland betting partner to Newcastle United

The partnership will see BoyleSports launching a range of exciting special offers, activations, competitions and experiences and benefit from a presence on Newcastle United’s digital platforms.

The partnership will also entail BoyleSports branding across all betting terminals across St. James’ Park for the next two seasons with exclusive promotions being created for Newcastle United supporters aged 18 and over.

Established by John Boyle in 1982, BoyleSports is one of the UK and Ireland’s largest independent bookmakers and now boasts over 340 shops in the UK and Ireland, employing 2500 people.

Mark Kemp, CEO for BoyleSports, has welcomed the new deal, saying: “As we expand in the UK, BoyleSports are delighted to be teaming up with the great team at Newcastle United.

“As an official partner for the new season we look forward to BoyleSports betting being available online, on mobile and at the fantastic St. James’ Park.

“We wish Newcastle United and their fantastic fans the very best of luck for a successful season.”

Dale Aitchison, Head of Commercial at Newcastle United, added: “We are very pleased to welcome BoyleSports on board and we look forward to kicking off our partnership as the new season begins.

“BoyleSports has long had an affinity with football and we are pleased to be working together to offer a first-class betting service for supporters on a matchday at St. James’ Park.”