Former tennis star James Blake joins RSI's BetRivers as brand ambassador

Chicago-based gaming and betting company Rush Street Interactive (RSI) announced on Monday the signing of James Blake, former professional tennis player, whose career-high singles ranking was World No. 4, to an exclusive brand and content deal with BetRivers.com.

Blake joins RSI’s team as part of the BetRivers.com "Bet with a Winner" campaign. As a brand ambassador and exclusive sports betting endorser, Blake will be engaged in upcoming promotions and events on BetRivers platforms. Starting with the U.S. Open, Blake will provide his experienced perspective with BetRivers users on @BetRivers social media, additional digital and traditional media platforms.

Blake, a native of New York and later Fairfield, Connecticut, was known for his speed and powerful, flat forehand, won ten singles and seven doubles titles during his illustrious 14-year professional career (1999-2013). After defeating then no.1-ranked Roger Federer, Blake placed fourth at the 2008 Olympics. Blake was part of the 2007 victorious U.S. Davis Cup team and also played in the quarterfinals of the New York open in both 2005 and 2006.

Richard Schwartz, CEO of RSI which operates BetRivers.com and PlaySugarHouse.com, said: "RSI is proud to partner with tennis great, a New York Times best-selling author, and the 2008 recipient of the Arthur Ashe Humanitarian of the Year award. When we add someone of the caliber of James Blake, a respected and authentic voice in the sport of tennis, to our roster of professional sports ambassadors, it shows our commitment to offering bettors the best in sports betting insights and analysis."

Blake commented: "This year's U.S. Open will be especially exciting as I can't wait to offer my analysis to BetRivers bettors. RSI expressed to me how important it is for them to develop honest and transparent relationships with their players and I look forward to sharing my experience to assist tennis fans in making intelligent and informed betting decisions."

Blake is also currently a contributing analyst for the Tennis Channel and Tennis on ESPN and has done commentary for CNN and NBC. His memoir, Breaking Back: How I Lost Everything and Won Back My Life, was a New York Times Best Seller.