Betway adds GiG's automated marketing compliance tool

Gaming Innovation Group Inc. (GiG), has signed an agreement with global gaming company Betway for the provision of its automated marketing compliance tool, GiG Comply.

GiG’s self-service marketing compliance solution can be tailored to cover market-specific legislation and advertising standards, allowing operators to ensure that affiliates are aligned with their brand’s marketing message.

GiG Comply will allow Betway to set up bespoke criteria and checklist parameters to scan and check thousands of web pages for content including iGaming code red words, links, and regulatory requirements. This will not only help Betway to ensure that they remain proactive with their marketing efforts, but will also provide confidence that affiliates are aligned with their brand and that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date.

Jonas Warrer, Chief Marketing Officer at GiG said: “It’s great to see an industry leader such as Betway place trust in our compliance software to help them ensure that they continue to create a safer, responsible gaming environment for their end-users. We look forward to working with our new partner in helping to strengthen their marketing compliance efforts with GiG Comply.”

Paul Adkins, Marketing and Operations Director at Betway, commented “Responsibility is at the heart of everything we do at Betway, we’re delighted to partner with GiG and use their innovative compliance solution for our marketing messages.”