Leadstar Media granted vendor license in Tennessee, 7th US state

Sports betting and media company Leadstar Media has acquired a vendor license in the state of Tennessee following the launch of online sports betting in November 2020. Tennessee becomes the seventh state in the US where Leadstar Media is actively offering its products. The state does not have any retail sportsbooks, only mobile and online wagering are legal and regulated in Tennessee.

The newly acquired license means that Leadstar Media can be up and running in the state in time for the start of the 2021 NFL season.

Eskil Kvarnström, CEO of Leadstar Media, said: "We are excited to start offering our products to the people of Tennessee. Our goal is to operate in every state that is regulated and this is another step in our journey to create the best products and become leaders in the growing US online betting market."

Kvarnström added: "American football is by far the most wagered on sports in the US, so being granted access to Tennessee ahead of the upcoming NFL season is positive. We recently expanded our US operations further with a new website and our products are already well-positioned and we are ready to start driving traffic to our partners."

Leadstar Media's fourth US-facing product Bookiesbonuses.com/us was launched in August 2021 and primarily focuses on comparing US sportsbooks and betting bonuses.