European igaming operator CEGO gets UK license

Operator of online casino brands Spilnu and Lyckost, CEGO, announced Tuesday that it has further expanded into more regulated markets after being granted UKGC license to operate in Great Britain.

This license allows CEGO to offer its online casino games in three jurisdictions, as the company already operates in Denmark and Sweden. 

According to a statement by the company, “CEGO will continue its strategy of providing games ideally suited to recreational players. This has been a key theme of slot game releases this year, including “Diamond Express”, “Golden Pyramid” and “Safari”.

The content can be adapted to each jurisdiction. With 80% of its content being provided in-house, the company “takes an organic approach to its offering, and with minimal reliance on third-party software, CEGO can provide the best possible playing experience with bespoke, exciting games”.  

In an official press release, Allan Auning-Hansen, Chief Executive Officer at CEGO, spoke about the company’s new license and said:  "We are very excited to be able to expand into a new market; especially one as significant in online gaming as Great Britain. At CEGO, we have a proven concept and approach to player acquisition and retention. We look forward to taking this experience into the UK market and continuing to provide fun, high-quality gaming to players."

A majority of Spinlu’s revenue is generated from in-house games, with more than 80% of GGR accounted for by proprietary content. It has been operating in the Danish market since its launch in 2012. Lyckost has been operating in the Swedish market since 2019, and has benefitted from implementing the same concept and foundation as Spilnu.