Bet365 named official betting parter of BOXXER and Sky Sports Boxing

BOXXER has announced a new partnership with bet365, who will become the Official Betting Partner of BOXXER and Sky Sports Boxing.

As part of the partnership, bet365 will become BOXXER’s official odds partner and be integrated across BOXXER’s social and digital content. Bet365’s odds will be promoted on BOXXER’s platforms in the build-up to each fight night, with in-play optimizations exclusive to BOXXER. Live streams of BOXXER’s shows will also be available on Bet365’s platforms in select international territories, to further enhance the customer experience globally.

Bet365 branding will feature across the ring and arena on BOXXER’s events, starting with BOXXER’s first show on Sky Sports at Wembley Arena on October 2, headlined by Chris Eubank Jr. Bet365 and BOXXER will also create collaborative digital content.

BOXXER’s founder and CEO Ben Shalom, said: “We’re delighted to announce this new partnership with bet365, given their customer conscience, quality, and trusted position around the world. We believe there is substantial synergy in terms of our brand values, with both companies committed to innovation and unlocking access to the greatest live sporting events.”

A spokesperson for bet365 commented: “We are delighted to be working with an exciting new partner within the boxing space that will bring compelling new events to the growing industry. We place significant importance on working closely with all of our partners and look forward to forming a positive relationship with Boxxer.”

Founded by Denise Coates in 2000, Bet365 offers its betting experience to 63 million customers in 20 languages. The company live streams 600,000 events per year on digital platforms and is complemented by its offerings in the casino, poker, games, and bingo.