NOVOMATIC's Greentube and Novoline partner up for German expansion

NOVOMATIC Interactive division, Greentube, announced Thursday the expansion of its footprint in the German market after taking its content live with local operator NOVOLINE, the online brand of LÖWEN ENTERTAINMENT, which is part of the NOVOMATIC Group.

This is Greentube’s first German B2B partner to take NOVOMATIC’s blue-chip titles live in the country, with a portfolio that includes more than 165 games.

Thanks to this new deal, NOVOLINE’s customers now have access to titles such as “Book of Ra Deluxe”, “Lucky Lady’s Charm Deluxe” and “Sizzling Hot Deluxe”, as well as more recent gaming content such as “Diamond Link” and “Cash Connection” series. 

This alliance is the latest in a string of strategic deals that have helped Greentube introduce its content to licensed operators in Germany since new legislation came into force on July 1st, allowing nationwide online gaming. Greentube debuted in the country with OnlineCasino Deutschland.

In an official press release, Michael Bauer, CFO/CGO at Greentube spoke about this expansion and said: "Germany is a key market for us going forward and with our content already popular among local brick-and-mortar players we are excited to expand our presence online through this deal with NOVOLINE. As the first Greentube partner to offer NOVOMATIC's blue-chip titles in Germany, apart from our own brand StarGames, this partnership is an important step for us as we gain a foothold in this newly-regulated and exciting market."    

Oliver Bagus, Director of LÖWEN ENTERTAINMENT, added: "In 2006, we revolutionised the arcade market with new multi-gamers and NOVOMATIC's games content. We now want to repeat this technological revolution online. We are thrilled to be one of the first operators to offer players classic titles such as Book of Ra and Sizzling Hot, as well as having the biggest selection of Greentube games on the market with more than 165 titles available."