Super Group's Betway adds 5th US market, enters Poland

Richard Hasson, President and COO of Super Group.

2021-10-21

United States

Reading time 1:36 min

Super Group plans to bring its global sports betting and gaming group to the US public markets, as it plans to go public in New York via SPAC merger. It is already live in Iowa, Colorado, Indiana, New Jersey and Pennsylvania, and expects to enter other 11 states. The brand has also been granted a license in Poland.

The parent company of global sports betting and gaming businesses operating Betway, SGHC Limited, and Spin, a multi-brand online casino offering, announced Wednesday the continuation of its new market expansion with the addition of a fifth live market in the U.S. as well as a new license in Europe.

Super Group plans to bring its global online sports betting and gaming group to the U.S. public markets, listing on the New York Stock Exchange, via a previously announced business combination with Sports Entertainment Acquisition Corp., a special purpose acquisition company led by Eric Grubman and John Collins.

The Betway brand now has gone live in Iowa, joining Colorado, Indiana, New Jersey and Pennsylvania. These five states are part of a group of up to eleven states where Digital Gaming Corporation has secured market access. Super Group and DGC have executed a definitive agreement under which Super Group will acquire DGC, subject to customary regulatory approvals.

Additionally, in Europe, Betway has been granted a license in Poland where, once launched, the brand is expected to leverage the global appeal of existing partnerships including their Bundesliga deals in neighboring Germany.

In an official press release, Richard Hasson, President and COO of Super Group, said: “We are delighted to further Betway’s U.S. presence with the addition of another live market there, as well as to enhance our formidable competitive position in Europe with the new license in Poland. This progress illustrates our focus and execution as we bring Betway, the premier and unified global online sports betting brand, to customers across markets and around the world.”

“Heading into 2022, we expect the pipeline of new market expansion to be active and to continue both internationally and in the U.S., where the acquisition of DGC provides us access to a group of eleven states. In our core geographies, we continue to thrive with market leading positions, scale and financial flexibility, operating a proven, cash generative business”, he concluded.