Commercial strategy

Caesars Sportsbook app already live in Louisiana ahead of market launch

Caesars is offering an early chance to download the Caesars Sportsbook app in Louisiana ahead of launch.
2021-10-22
Reading time 2:16 min
As of Friday, Caesars is offering an early chance to download its sportsbook app, register and deposit funds in order to receive special benefits. Caesars properties Harrah's New Orleans and Horseshoe Bossier City will soon take in-person bets at temporary retail locations. Regulators expect legalized sports betting could start November 1.

As Louisiana readies to launch legal sports betting next month, Caesars Entertainment announced Friday its Caesars Sportsbook app is officially available for download and sign-up by eligible sports users in Louisiana.

In celebration of its longstanding presence in Louisiana, and in advance of the launch of mobile sports betting in the state, Caesars is offering an early chance to download the Caesars Sportsbook app, register, deposit funds, and explore an array of pre-match and live markets and odds – including for every local team. It is available for download on iOS or Android.

In addition, early registrants will receive special benefits. Starting Friday, customers can combine different offers for a first bet. If they download and register prior to the first day of sports betting, they will receive a $100 Free Bet bonus the day mobile wagering goes live. Plus, if they deposit and have funds in an account at launch, and for every point scored by select local teams during launch week, they will receive an additional $1 in Free Bet bonuses.

"Louisiana and the entire Gulf Coast region are a special part of the Caesars family. We couldn't be more excited to build on our longstanding commitments in the state with the launch of legal sports betting," said Eric Hession, Co-President of Caesars Digital. "We know how passionate Bayou State sports fans are about their teams and we're confident our brand-new Caesars Sportsbook app and the exciting offers we have for launch can offer them a sports experience that can't be matched."

In addition, the Caesars Sportsbook app is also linked to the company's loyalty program, Caesars Rewards. Every wager, win or lose, rewards the bettor with Tier Credits and Reward Credits that can be used to unlock experiences within the Caesars portfolio of properties and partnerships.

Caesars Sportsbook provides extensive odds and flexible limits, including live in-play betting, player props, and same-game parlays. Furthermore, Caesars Sportsbook has partnerships with some of the biggest leagues, teams, and media companies in Louisiana and nationally.

In addition to mobile sports wagering, Caesars properties Harrah's New Orleans and Horseshoe Bossier City will soon take in-person bets at temporary retail locations inside their properties, before the unveiling of their new Caesars Sportsbooks, pending regulatory approval in the state. In the fall of 2022, Isle of Capri Lake Charles will be renovated into Horseshoe Lake Charles and reopen with an additional Caesars Sportsbook location.

Caesars' presence in Louisiana includes the recent 20-year, exclusive naming-rights partnership with the New Orleans Saints to rebrand New Orleans' iconic downtown stadium as the Caesars Superdome. Caesars Sportsbook is also the official sportsbook partner of LSU Athletics, the official casino sponsor and an official sports betting partner of the NFL, and has partnerships with the NBA, NHL, MLB, and several individual teams.

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