Kindred's Unibet creates new NFL club-themed live dealer game with Steelers

Unibet is launching a new Pittsburgh Steelers-themed live dealer game, the Kindred Group’s sportsbook brand has announced.

The casino game, exclusive for Pennsylvania players, is an interactive, real-time, Steelers-branded casino streaming solution developed in partnership with the NFL team. 

The new game builds upon the existing partnership between Unibet and the Steelers, announced earlier this year. Online casino players in Pennsylvania can now play Steelers-branded live blackjack, providing customers with “a world-class interactive gaming experience while supporting their favorite professional football team,” describes a press release.

Developer and producer of online casino solutions Evolution was in charge of creating the live dealer game. It allows players to interact with real casino dealers through an Internet video feed. Pennsylvania customers can access the game on Unibet's Pennsylvania website as well as on iOS and Android devices.

"We are excited to expand our partnership with the Pittsburgh Steelers through the new live dealer Blackjack game,” said Manuel Stan, SVP Kindred US. “Our Pennsylvania customers are highly engaged with both our casino and sportsbook products and deserve a best-in-class experience. Through this game, we're able to provide them with a new, interactive way to play with Unibet.”

So far this NFL season, and due to their signed partnership, Unibet has provided Steelers fans with access to the Unibet Tailgate Zone at home games, as well as the opportunity to meet team legends.

The sportsbook has also kicked off the Steelers Mount Rushmore sweepstakes, which allows fans to win autographed jerseys of their favorite players and a trip to the Steelers Hall of Honor event. Moreover, as part of the deal, both parties will commit to digital collaboration across social media channels.

The partnership to become the team's official sportsbook was unveiled prior to the season kick-off, in August. It marks the sportsbook’s second partnership with an NFL team, following its existing deal with the Philadelphia Eagles, when "Eagles Online Slot" was launched. 

“This is an exciting step in Western Pennsylvania for us,” said Stan upon the Steelers partnership announcement, earlier this year. “With this partnership, we will continue to grow our share of voice in Pennsylvania, strengthen our connection to local fans and support future launches in neighboring States."