Joel Julkunen is the Head of Analytics at GameRefinery by Vungle, which provides feature-level analytics, market insights, and benchmarks for the mobile gaming industry. He leads GameRefinery’s analytics department and has a significant role in developing the algorithms and statistical models used in the company. Julkunen has been playing games ever since he could hold a NES 8-bit controller, and now with over 500 mobile games played and analyzed, he has a pretty good idea about the “do’s and don’ts” as well as trends of today’s mobile game market.