Will set up an interactive zone for its DFS players in stadiums
DraftKings signs sponsorship deal with Toronto sports teams
2015-10-07
Reading time 27 seg
Hockey, basketball and soccer fans will all benefit from a new four-year partnership deal between daily fantasy sports operator DraftKings and Maple Leaf Sports and Entertainment in Toronto, owners of the NHL Toronto Maple Leafs, the NBA Toronto Raptors, MLS Toronto FC and the Air Canada Center franchises.
The Center is the base where DraftKings has agreed to set up an interactive zone for its DFS players similar to those the operator has incorporated in NFL stadiums in the USA.
The deal is a milestone in that it marks the entry into the Canadian market of the DFS operator as it continues to expand, with Toronto the most populated province in the Great White North.
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