The campaign will be called Merkinch Gamble Support Week and is the result of a partnership between the Association of British Bookmakers in Scotland (ABB Scotland) and local charity For the Right Reasons, which helps people tackle their addictions, including to drugs and alcohol, The Inverness Courier reported.
The program will run from June 19 to 23 with support from Paisley charity RCA Trust, specialists with 30 years’ experience in addiction support. It will include advice on responsible gambling in shops, confidential counselling sessions and presentations to senior pupils at Inverness High School on the risks associated with problem gambling.
Donald Morrison, spokesman for ABB Scotland, said it was the first time his organization had run a responsible gambling campaign centred on a specific community.
"Problem gambling in Scotland is low – at 0.7 percent – and in decline according to the Scottish Government’s own figures," he said.