Before that, he spent six years at Paddy Power, where he oversaw eGaming and the group competitive intelligence unit.
Commenting on Christopher Coyne's appointment as Chief Customer Officer, CEO Rafi Ashkenazi said, “Christopher's wealth of experience brings a level of senior experience across a range of gaming, entertainment, and consumer brands that will be a huge asset to us. I look forward to working closely with him to ensure the customer remains at the heart of what we do and to capitalize on our competitive advantages.”