Mr Green and Gamingzone establish a joint venture for esports

Mr Green runs several iGaming sites, such as Mr Green and Redbet. Gamingzone Entertainment is specialized in esports and gaming entertainment. The new joint venture will have a new, not yet decided, brand. The joint venture is owned to 55 percent by Mr Green and to 45 percent by Gamingzone Entertainment. Karl Mikael Cakste, one of the founders of Gamingzone, has initially been appointed CEO.

"Esports is a quickly growing, global phenomena and an increasing number of fans is spending time on gaming as well as different kind of videos. Experts believe this can become as huge as traditional sports. We want to be part of this development and create a presence among all its fans. In Gamingzone, we have found a partner who understands esports, content and entertainment", says Per Norman, CEO of Mr Green.

Gamingzone Entertainment was founded in 2017 by individuals with long backgrounds from the media and entertainment industry and companies such as MTG, TV4, Zodiak and Endemol Shine. The company has created the reality show GAMERZ where future talents within the game Counterstrike Global Offensive get the opportunity to become esports professionals.

"Entertainment and betting within esports is still immature. We are convinced that there are interesting and entertaining ways of offering the fans something better than what we have seen so far", says Karl Mikael Cakste. "We are happy to partner with Mr Green which is an established, knowledgeable iGaming company that acts responsibly and is long-term."

"Our main ambition is to create a community where esports fans from the entire world love to spend time. People of the age of 18 and older who wants to bet will in due time be offered that opportunity under just and safe conditions", concludes Cakste.

The new esports community will launch during the fall 2018.

The rational for the new venture will be presented at Mr Green’s Capital Markets Day 23 May 01:00p.m.−05:00p.m. CET in Epicenter, Stockholm.